How Prospel decides what to post, and when
The choices Prospel makes for you, from how drafts are written to when they go out and which posts get images, and the reasoning behind each one. Everything here describes how the product works today.
01
Your voice comes first
Audiences follow people, and readers are quick to notice writing that sounds machine-made. A post that sounds like you is worth more than a polished one that doesn't.
What Prospel does
- Prospel builds a style guide from the posts you give it as examples, and you can edit it directly.
- You choose a writing style, from professional to casual, and it is applied to every draft.
- Drafts are cleaned of common AI writing patterns before you see them.
- Every post you approve, edit or delete feeds back into how future drafts are written.
02
Consistency over bursts
Showing up regularly keeps you in front of your audience. Long gaps followed by bursts of posts tend to do less than a steady rhythm.
What Prospel does
- Prospel keeps a pool of drafts topped up so there is always something ready to approve.
- Approved posts are spaced across the day and the week rather than published together.
- You set a daily limit per platform, and Prospel never schedules beyond it.
03
Timing that adapts to your audience
A post published while your audience is active gets its early engagement sooner. General best-time research is a reasonable starting point, but your own audience is the better guide.
What Prospel does
- On X, the starting schedule posts every day of the week, with extra midday and afternoon slots Tuesday to Thursday.
- On LinkedIn, it posts four times a week, Tuesday to Friday, during working hours.
- All times are in your own time zone, and you can change any of them.
- Once you have 20 published posts on a platform, Prospel blends the hours your own posts perform best into the schedule.
04
Early conversation matters
X has published the code behind its ranking system, and it weights replies, especially replies the author engages with, far more heavily than likes. Joining your own comments early is one of the simplest things you can do for a new post.
What Prospel does
- Suggested replies help you respond quickly, in your voice, and you approve each one.
- Auto-replies to people replying on your own X posts are available, off by default and capped per conversation.
05
Visuals where they add something
An image can make a post stand out, but not every post needs one. List-style and number-heavy posts lend themselves to infographics; opinion posts often work best as plain text.
What Prospel does
- By default, about half of X posts and a third of LinkedIn posts get a visual. You can change both ratios, down to none.
- Posts built around lists, steps or figures get an infographic; others get an image matched to the post.
- Images are styled for the platform: bolder for X, cleaner and more editorial for LinkedIn.
06
Two platforms, two styles
X rewards short, direct posts and quick conversation. LinkedIn rewards longer, more considered posts. The same text rarely suits both.
What Prospel does
- Prospel drafts separately for each platform, with that platform's length limits applied.
- On Authority and Mogul you can keep a separate persona for X and for LinkedIn.
- On X accounts without Premium, long posts from the composer are split into a thread.
07
Staying within the rules
Automation that spams, tags people unprompted or fires off posts in bursts puts accounts at risk. Prospel is built to keep you in control.
What Prospel does
- Prospel never tags people automatically.
- New accounts start with auto-approve off, so every post waits for your approval unless you switch it on.
- Auto-retweet is off by default. If you turn it on, Prospel retweets a post once, after the number of hours you choose.
X's ranking code is public on GitHub at twitter/the-algorithm-ml. Every default above can be changed in Content Automation.