Turning industry news into a LinkedIn post means taking one story from your field and adding what it means to you. A news post is a short account of what happened plus your own view, and it is never a bare link. The story supplies the topic. Your experience supplies the point.

A blank page asks you to invent a subject and an opinion at the same time. News hands you the subject. What is left is the opinion, and you are well placed to supply it, because you know what the story means for the people you sell to.

News also gives readers something to respond to. A development they have all seen is easy to comment on, because they already have a view. But a post that only repeats the headline adds nothing, because readers can read the headline themselves.

Three parts do the work:

Link the source so readers can read it for themselves. A bare link fails because none of you is in it. A link with a take works, because the take is what people follow you for.

One story can become four different posts. Pick the angle that matches what you honestly think. The four below are the ones Prospel's news commentary offers: contrarian, by the numbers, founder lesson and hot take.

To show the difference, take a made-up story: a software company announces it is retiring its free plan. Every example below is invented, for shape only.

Disagree with something specific in the story, not with the world in general. "The headline says the company is retiring its free plan. Read the announcement again: it describes a support problem, and the pricing change is the side effect."

Lead with a figure that is in the story, and say where it came from. Or lead with a figure of your own. "The announcement says [figure from the article] of accounts were on the free plan (source: [publication]). Ours is [your own figure]. Here is what that changes about how we run trials."

The rule is simple: if you cannot name where a number came from, leave it out.

Say what the story means for someone building a company. "Watching a company retire its free plan, my takeaway for our own pricing page: decide early what the free plan is for, and write it down."

Open with a bold, direct statement, and be ready to defend it in the comments. "A free plan is a marketing budget with a different name." Use this angle only when you believe what you are saying. A provocation you do not mean reads as bait, and it attracts the wrong replies.

Choose a handful of sources you already trust: trade publications, company blogs, newsletters, anything that offers an RSS feed. Then take one story at a time.

Skip the story your whole feed is already posting about, unless you have something genuinely different to add. Prefer a story that touches your customers, and ask one question before you write: would my best customer care about this?

Prospel can do the first filtering. You connect RSS feeds, and Prospel picks the stories that match your interests, so you start from a shortlist and not from a long feed.

Edit it. A draft is a start, not a finished post. Rewrite the opening line the way you would say it out loud, cut anything you would never say, and add the detail only you know. For more on voice, see The B2B Founder Voice Paradox.

Prospel's Persona Engine builds an editable style guide from posts you provide and keeps learning from what you approve, edit or delete, so your edits feed back into it. For a wider plan, see How to Build a Content Calendar Without Losing Your Authenticity.

Prospel is our product. Its RSS and news commentary connects your feeds, picks the stories that match your interests and turns any of them into a commentary draft from up to four angles: contrarian, by the numbers, founder lesson or hot take. You choose the story and you read and edit the draft.

Nothing posts without your approval unless you switch on auto-approve, and new accounts start with it off. Every plan starts with a 5-day free trial (card required), and you can see the options on the plans page.

Is sharing news on LinkedIn low-value?

A bare link is. A link with your own take is not, because the take is the part nobody else can write.

How many sources should I follow?

Few enough that you actually read them. A handful you trust beats a long list you skim.

Does this work on X as well as LinkedIn?

Yes. The same story can become a post for either platform. An X post is shorter, so the take has to be tighter, and a LinkedIn post has room for more context.

Should I always post the first draft?

No. Read it, change what does not sound like you, and approve it only when you would be happy to put your name to it. Nothing posts without your approval unless you switch on auto-approve.