Most founders track likes and comments. Few track which themes are behind those numbers. You can post regularly for months and still have no idea which topics are pulling their weight and which are not. Analysing performance by theme is the difference between posting on instinct and posting from evidence.

Most analytics dashboards tell you what happened to each post. That is useful but incomplete. The insight starts when you group posts by topic, format and style of opening, and compare how each group performed. Consistency alone does not tell you what to be consistent about. For that you need theme-level analysis, not post-level counts.

You do not need anything elaborate. Tag each post with its main topic. Then look at how posts in each topic group tend to perform, and pay attention to what is typical, not just the best result. A single strong post on an otherwise average topic can fool you for weeks. Looking at the typical post in a theme is a fairer guide than looking at the average.

Prospel's Growth Intelligence analyses your published posts from the last 60 days for themes, patterns and best hours, which gives you a view of your recent posts without doing the grouping by hand.

Most people who do this find a few things. A topic they thought was working is actually flat. A topic they have neglected is quietly doing well. And a topic that looked like a winner turns out to rest on one lucky post.

Each topic in your content tends to fall into one of three groups.

Founders often mistake noise themes for win themes because they remember the one good result. Looking across several posts protects you from that.

A topic that does well on LinkedIn may do little on X, and the reverse. Combining both platforms into a single set of numbers can hide that. Look at each platform separately before you decide what to keep. A post about a lesson from building your company may draw profile visits and enquiries on one platform and shares from other founders on the other. Both are useful, but they point to different actions.

Set aside time at regular intervals to run through your themes. Identify the ones that consistently perform, plan the next stretch of posts around them, and keep a little room for testing new ideas. The aim is depth on ground that has proven itself, without ruling out new experiments. Your audience tells you what they want through their response, so use it.

How far back should I look?

Far enough to include several posts for each theme, so one result cannot mislead you. Prospel's Growth Intelligence analyses your published posts from the last 60 days for themes, patterns and best hours.

What should I do when I find a losing theme?

Give it a rest and put the time into themes that are already working. Come back to it if circumstances change.

How do I tell a winning theme from one lucky post?

Look at how the typical post on that theme performed, not the best one. A real win theme does well across several posts.